Building relationships with your customers and stakeholders should be at the heart of all your marketing and communication strategies. Building brand loyalty and trust in the products and services you provide ensures continued growth, sales and a long-standing brand.

At Platinum Brand Communications we work with businesses in several ways to improve their brand, reputation and compliance. Our methods improve communication, trust and loyalty between businesses, their partners and customers. One of the most effective ways to highlight your business and mission is through brand storytelling.

Brand storytelling is the story of your business. From an initial idea to inception, implementation and what drives your business forward now. Understanding where your business came from, where it is now and where it plans to go are great motivators for customers and stakeholders to remain invested.

Storytelling Difficulties

At times it may seem that brand storytelling cannot be successful, how do you create the narrative that inspires? At Platinum Brand Communications we help you develop your story and craft it into meaningful messages that highlight the best qualities of your business.

But can corporate brand storytelling be that effective? Let us delve into the importance of brand storytelling and how it can influence your business.

The Importance of Brand Storytelling

Interruptive advertising has slowly dwindled in effectiveness and its style is outdated. Brand storytelling in conjunction with other more personal and helpful marketing will develop stronger longer-lasting relationships. Here are several ways that brand storytelling will help your business.

You Are Unique

Whether you are a medical centre, family resource centre, accountant, agri-food sales operation or a multinational working in a crowded market, you are different. Your business processes, goals and beginnings are different from your competition and these differences should be highlighted.

Corporate brand storytelling allows you to highlight your business's uniqueness. You can show your customers and stakeholders what makes you different from the competition and how you plan to achieve your goals.  Use your story to let people know why you are here.

Personalisation

People respond better to people. If you can humanise your business and personalise your approach the response from customers and partners will be better.  Of course, there are occasions where formality is best, but to nurture and develop long-lasting relationships it’s important to humanise your business communication channels.

Highlight difficulties, areas of improvement and successes in your brand. Let people know that your corporation has its ups and downs like everyone else.  You can improve your communication by opening up with your corporate story.

Transparency Builds Trust

We have all seen countless institutions and corporations fail due to their lack of transparency. Trust is a major contributing factor to how individuals interact with your business.  If you are transparent with your story, your mission and even your failures, customers will be more inclined to trust your brand and maintain relationships long into the future.

Platinum Brand Communications and Corporate Story

Shifting your marketing approach and how best to begin the process of your story can be difficult. What areas of your business should you highlight, what communication channels should you use and what narrative works best for your business?  These are all questions that we can assist you with here at Platinum Brand Communications.

With over 25 years of experience working in brand management and communication, we can help you craft the story of your business and show this to the world in the most effective way.

Get in touch with us today if you want to tell your story.