Every second, our online data is being processed - at work, through interactions with government authorities, in the medical profession, when we browse the web or make purchases online. Many of us are unaware of the risks associated with data privacy and their rights in this regard.

Data protection is perhaps more critical in 2022 than it has ever been before. With many more technologies being used to collect and process data, utilise it for marketing and track movements, data has grown into a massive industry.

World Data Protection Day

World Data Protection Day is an annual global event held on January 28th. It is a worldwide campaign to raise awareness about the significance of respecting privacy, securing data, and fostering trust.

The anniversary celebrates the adoption of Convention 108. The first internationally binding law pact concerning data protection and privacy was on January 28th, 1981.

Data Privacy in the Modern World

Given the modern world's growing digital presence, especially in the wake of COVID-19, privacy and data security have become critical to all companies, regardless of size.

The ever-changing legal and regulatory environment of data privacy impacts how we protect, use, collect and understand data.

Few, if any aspects of the law have altered and evolved as quickly as data privacy in recent years. Companies must be updated on these new and revised rules and regulations so they remain compliant and ensure best practices.

What are the Distinctions Between Data Security, Privacy, and Protection?

Even though some firms use the phrases data security, data privacy, and data protection interchangeably, they serve distinct functions:

• Data privacy relates to the control of data access. Businesses must decide who gets the right to use information. Naturally, a violation of privacy might result in data security difficulties.
• Data security alludes to the procedures taken to secure the credibility of the data itself against alteration or tampering. It protects against both external and internal threats.
• Data protection safeguards data from loss by utilisng recovery and backup.

Parents’ Role on Kids’ Data Privacy

According to Pew Research, over 33% of parents with kids below the age of 12 reports that their kids began engaging with a smart device before five (5) years of age. While we can't safeguard children from every internet hazard, you can assist them in defending themselves effectively.

Here are three methods for keeping your child's data secure:

• Teach your kids that any data they disclose online may be readily duplicated and can hard to retrieve. Teach children to think about who could read their posts and how they might be interpreted in the future.
• Your kids' data has monetary value, like the games they enjoy playing and the websites they visit. Explain what sorts of data they can share and what types of data they should not disclose (like addresses, images, phone numbers, and so on).
• Remind kids and household members of the old maxim and apply it online. Whatever they do online might have a good or bad influence on others.

What Platinum Brand Communications Can Do

While protecting our children from the perils of online data sharing is incredibly important, at Platinum Brand Communications we focus on the importance of privacy, security and compliance in the commercial and business sector.

Many businesses big and small struggle to understand the myriad and interchangeable regulations that pertain to their data collection and sharing. At Platinum Brand Communications, we are here to assist businesses in many areas of data protection and privacy.

As an independent third party, we can accurately pinpoint areas of risk and act as an independent data protection officer. This ensures your business is fully compliant with all of the data regulations in your industry and state.

A look at some of the areas in which we assist businesses to include:

Protection audits:

Platinum Brand Communications can undertake complete data protection audits to ensure your business is compliant with all GDPR regulations, accountability being one major aspect of this legislation.

Understanding such regulations can be difficult for many small and medium-sized businesses. We take care of these shortfalls for you.

Compliance:

Data compliance does not stop with GDPR as many industries have internal rules relating to data storage, sharing and protection. This gets especially complicated within multinational companies and those with multiple international locations. Platinum Brand Communications assist you by offering guidance on compliance regulations within your industry and across jurisdictions.

Outsourced data protection officer:

Small and medium-sized businesses may not need or be able to sustain a full-time data protection officer. Platinum Brand Communications offer these services on an outsourced basis, meaning you pay for the services you receive and do not have to dedicate full-time personnel to this position. We undertake tasks as and when necessary.

Get in touch with Platinum Brand Communications today and we can work on developing a data protection plan for your business.