Employer branding is more important than ever before because the world of recruitment and attracting top talent is becoming more and more competitive. When you use it to create a positive employer brand, you will find that it is easier to attract and retain the top talent. With this in mind, how does employer branding enhance the reach and appeal of your business?

The Importance of Unique Value Proposition

Ensuring that you set yourself apart from your competitors and inform people about what your brand has to offer is all about identifying your unique value proposition. Your employer branding will identify your position to current employees but also any potential candidates that might consider applying for roles in the future. When you utilise the value of your brand it ensures that potential employees are aware of the strengths of your company. It is all underpinned by the vision, the mission, the values, culture and benefits that your company is driven by. Making a bold statement that is clear around your brand mission will ensure that the top talent applies for any roles you have open.

Identify The Reputation of Your Business

Employer branding is driven by your reputation. If your reputation lets you down then you are not going to attract the top talent and you’re likely to see existing employees seek opportunities elsewhere. So, it’s worthwhile conducting an audit to identify the reputation of your business. This will involve researching social media, reading Glassdoor reviews and even carrying out surveys internally. Through all of these findings, you’ll have the opportunity to identify the positive elements of your company culture as well as make improvements in certain areas. This information is critical as it will enable you to implement a strategy that can help to boost the reputation of your brand.

Identify Your Employee Value Proposition

If you want to attract the best candidates then an employee value proposition is vital. It should identify why they should work for your company and should answer many of the questions they have such as “Why should they work for you?”, “ What makes your company such a good place to work?” and “What sets you apart from other companies?”. To attract the best talent, you are going to need to identify what makes you better than your competitors. So focus on strengths such as providing progression opportunities, flexible working, health benefits and anything else that would be considered important.  It’s important to remember that employee value proposition is not just about attracting talent. It is also about retaining top talent too, all of which can help to enhance how you are compared to your competitors.

Utilise Existing Employees

One of the most powerful tools you have when it comes to employer branding is your existing employees. When you engage with them, you’ll have the opportunity to capture their feelings and experiences of working for your company. Using recommendations from current employees, you’ll be able to engage with them and empower them to feel a part of your brand. With this comes a feeling of collectiveness, essentially turning employees into brand ambassadors who can share the culture and values of your business with potential employees.

The talent pool is becoming increasingly tighter as more businesses are competing to attract the top talent. Therefore, it’s important to place an emphasis on employer branding to ensure that you retain talent and attract talent that can make a difference to your business.

To learn more about how Platinum Brand Communications can support you on your Employer Branding journey, click here.