Over the past few months we have been asked about how businesses and organisations can position themselves positively as a good employer and a ‘great place to work’.  Certainly during these challenging times, with the Covid-19 pandemic, it is important to build a solid reputation in the marketplace and win the war for talent. 

There is a need for organisations to become more focused on employee engagement and create a compelling employer brand.  Richard Branson famously stated that “customers come second, while employees come first”.  But there is a much deeper reason to invest in employees than that ‘feel good’ factor; it is a great business opportunity.

Gallup in "State of American Workplace" reports that employees who are engaged are more likely to improve customer service and can result in 20 percent increase in sales.  It is interesting to note, according to the New York Times, that employees who find passion and purpose at work are more than three times as likely to stay with their organisations as those who don’t.  How will you incorporate these into your work culture? 

There is a growing need for organisations need to go above and beyond to find what their employees are looking for and deliver on it.  The best organisations have always understood this.  So what can you do to improve your employer brand and employee engagement?  There are some activities you can implement without investing a substantial amount in time, resources, and money.

To learn more about how Platinum Brand Communications can support you on your Employer Branding journey, click here.